Throughout my career in Operations and Project Management, I've witnessed a common challenge again and again: the struggle with clunky, manual processes and the frustration of choosing tools that simply don't resonate with the team.

When I saw first-hand the impact these issues had on small businesses - not just in sales and clients lost, but in the overwhelm and frustration - I knew there was a gap that businesses drastically needed filling.

In just a few years, the amount of tools has exploded - making it impossible for small teams to keep up with the changing digital landscape.

Now, through through The Poppins Effect, our mission is to banish overwhelm and shame by empowering small business owners through creating and implementing magical systems and tools they love to use.